CALL FOR DESIGNS:
YLC “PROUD TO CALL IT HOME” FLAG
The Young Leadership Council (YLC), a nonprofit, nonpartisan civic organization created to develop leadership through community service projects, asks local graphic designers to create an eye-catching “Proud to call it home” flag to be hung on houses across the City.
WHAT DOES IT MEAN TO BE PROUD TO CALL IT HOME?
In 1994, YLC created a slogan that has become a widely held mantra in the city – New Orleans Proud to call it home. This civic pride campaign is best known by its bumper stickers, found on cars around town and across the country.
For the past 5 weeks, life has been anything but normal as our beloved city and the global community fight against the novel COVID-19 virus. YLC has shared in the loss of dear New Orleanians and deep appreciation for our first responders, healthcare workers, and frontline employees. Our city is resilient, our citizens resourceful, but our work is not done. It seems now, more than ever, the unifying pride that runs through our community is essential to navigating the response and re-opening of our City.
How we deliver our proud promise to invigorate our city will be a bit different during the COVID-19 pandemic; we envision our neighborhoods filled with “Proud” flags flying from front porches, enlivening a background where New Orleanians distantly greet their neighbors or run essential errands, and we will spread our “Proud” message throughout our city with a community engaging, socially distant media campaign.
DEADLINE: 5:00 PM CST Friday, MAY 15st 2020
All graphic artists, designers, or enthusiasts who are proud to call New Orleans home are invited to participate. Entries must be sent to firstname.lastname@example.org no later than 5:00 PM CST on Friday, May 15st, 2020.
Applicants may send more than one flag design, but only one winning design will be selected at the end of the contest. The selection process will be overseen by a committee of YLC Board Members, Staff, Alumni and Volunteers
A Nod to Our Past: For over 25 years, we at the YLC have been proud to call New Orleans ‘Home,’ and proud of the longevity of that message. We ask that you infuse the legacy of the “Proud” brand into your design by keeping to the following colors:
- YLC Purple, also known as (PMS) pantone 268 coated or Hex Code 52327B.
- The original “Proud” campaign utilized the iconic K&B Purple, C300AD.
Easy to Use: We ask that the flag be provided in vector format (.eps, .ai, with transparent background) in photo format (.png and jpeg). Color profile in RGB and CMYK (for color printing).
Rights to Use: The winning flag design will become property of the Young Leadership Council (YLC), with all copyright and use of the design held by YLC. YLC reserves the right to not use a submitted design if no suitable submissions are received.
THE DESIGNER WHO DESIGNS THE SELECTED LOGO WILL RECEIVE:
- Their design printed on hundreds of flags, and have the option for printing on bandanas, t-shirts and a variety of other merchandise that will be dispersed city-wide
- Design credit on the YLC website, social media blasts, and all press releases for the duration of the campaign
- A special recognition feature in the Weekly Mark, YLC’s newsletter, distributed to over 6,000 YLC members and alumni, community leaders, and business owners in the Greater New Orleans region, and all YLC social media channels
- 1-Year YLC Membership
Membership includes: Networking and Membership events exclusive to YLC members and alums, discounted tickets to special events like Leadership Luncheons and the Role Model Awards Gala, access to exclusive career development programs, leadership development opportunities, and volunteering alongside your peers on our nine community service projects designed to improve the quality of living for all New Orleanians.
WHAT IS THE YOUNG LEADERSHIP COUNCIL?
Through volunteer-led community projects, YLC recruits and retains young professionals to New Orleans and has a positive impact on the quality of life in the region. The oldest independent YPO (young professionals’ organization) in the country, YLC has raised more than $25 million to support community projects in and around the New Orleans area since 1986.
YLC has more than 600 members and is led by a 24-member board of directors and four staff members. Each community initiative is led by one or more volunteer project leaders.