YLC Unveils 2020 “New Orleans: Proud to Call it Home” Flags for Pre-Order
Campaign Serves as a Call for Community Unity During Crises
New Orleans, Louisiana: July 28, 2020 — Young Leadership Council’s new merchandising line is now available for pre-order, kicking off with two sizes of the limited-edition 2020 “Proud to Call it Home” flag designed by local young professional and YLC member Lorraine Lorio and sold by local small business enterprise Alice & Amelia. The 12.5″x18″ garden flag costs $20 and the 40″x28″ porch flag costs $40; both flags can be pre-ordered via ylcnola.org/proud-to-call-it-home/ through August 31.
YLC President of the Board, Kevin Ferguson said, “Flags have always been used as a form of communication and can tell a story about a home or neighborhood. It’s our hope that the Proud to Call It Home flags will serve as a unifying message throughout New Orleans communities, reminding people why they are proud to call the city home. We have seen our city come together during this challenging period, and it’s our hope these will encourage everyone to continue putting public health and safety first.”
Purchases directly support YLC’s volunteer-led community projects that develop the young leaders moving New Orleans towards a more equitable, inclusive, and prosperous future for everyone.
Over the years, YLC’s “New Orleans: Proud to Call it Home” mantra has united our community of New Orleans natives and newcomers alike — to reflect on how far this city has come and to inspire us all to keep working to improve our home.
Board Member Caroline Hayes, who serves on the committee says, “New Orleanians have proven, time and time again, that we are resilient in the wake of a disaster. The resurgence of the Proud to Call It Home campaign is a rallying cry for young professionals to continue working hard to keep all of Greater New Orleans on an upward trajectory.”
This limited-edition flag design was selected after conducting a community-wide call for designs and incorporates the original “Proud” campaign’s use of the iconic K&B Purple layered on YLC’s branded purple to reflect a fresh feel and universally New Orleans aesthetic.
YLC’s “Proud to Call It Home” campaign pays tribute to the hard work the community has put back into the city. The campaign committee includes Kevin Ferguson (New Orleans Saints and Pelicans), Caroline Hayes (AOS Interior Environments), Danielle Martin (Tulane University), and Diana Hernandez (Marketing & PR Consulting).
Visit ylcnola.org/proud-to-call-it-home/ to purchase your Proud to Call It Home garden or porch flag. All proceeds and donations support YLC’s mission to build young professional leaders through community projects. Follow @YLCNOLA on social media to share your #NOLAProud selfies and what it means to be proud of New Orleans.
About “New Orleans: Proud to Call it Home”
In 1994, YLC created a slogan that has become a widely held mantra in the city – “New Orleans: Proud to Call it Home.” This civic pride campaign is best known by its bumper stickers found on cars around town and across the country. Since then, it has been a consistent way for YLC to share the mission of developing future leaders and helping New Orleans reach its potential. Now, as YLC looks to create a more resilient, equitable future, we’re bringing the campaign back as a way to reflect on how far we have come as a community and to inspire us all to keep working to improve our home — together.
About Young Leadership Council
Young Leadership Council is a nonprofit, nonpartisan civic organization created to develop young professional leaders through community projects. Through volunteer-created community projects, YLC recruits and retains young professionals to New Orleans, creating a positive impact on the quality of life in the region. Building on the organization’s 34-year legacy of leadership and service, YLC members logged more than 11,000 hours of community service in 2019. Learn more about YLC at www.ylcnola.org.