YLC is credited with founding the Greater New Orleans Sports Foundation, which recruits major sporting events to the city. The Sports Foundation has had an economic impact of more than $1 billion.
YLC made a major impact on the city’s skyline by raising more than $500,000 to add lights to the Mississippi River Bridge, now known as the Crescent City Connection.
YLC created a slogan that has become a widely held mantra in the city – New Orleans: Proud to Call it Home. This civic pride campaign is best known for its bumper stickers, found on cars around town and across the country.
YLC presented Festival of Fins, the largest art display to ever hit the streets of New Orleans. An auction of the fish sculptures raised more than $550, 000 for 65 local non-profits.
YLC partnered with the Literacy Alliance of Greater New Orleans to highlight issues of adult literacy and bring people together across cultural lines by reading one book at the same time. This project was dubbed: One Book One New Orleans, and it continues today with an eight-week reading period and new book every year.
YLC took over full production of the Wednesday at the Square concert series from the Downtown Development District after having provided volunteers for the project since its inaugural year in 1999. The free live music festival has become an annual rite of spring, attracting an average of 6,000 attendees each week.
YLC launched its second public art display – this time with miniature streetcar replicas designed by local artists and sponsored by area businesses. A Street Car Named Inspire served as a tangible sign of New Orleans’ recovery post-Hurricane Katrina.
YLC partnered with the City of New Orleans to renovate the New Orleans Terminal Railroad Bridge and add decals to welcome Super Bowl XLVII attendees and other tourists to the city.